by The Marketing Club | Jun 7, 2023 | AI Marketing, Automate your business, Local Business Marketing
In the past few years, artificial intelligence (AI) has moved from the realm of sci-fi to being a practical part of everyday life, including the way we do business. For local businesses, AI offers an opportunity to streamline operations, enhance customer experience,...
by The Marketing Club | Jun 7, 2023 | Automate your business, Content marketing
If you’re a small business owner, you’ve probably experienced the ‘hours-for-money’ treadmill. It’s the cycle where your income is directly tied to the number of hours you work. You’re essentially trading time for money, which means...
by The Marketing Club | Apr 22, 2023 | Client Avatar, Local Business Marketing, SEO
If you run a local business in NZ, standing out among the competition can be a challenge. Statistics show that New Zealand is home to over 500,000 businesses, with small businesses accounting for a staggering 97% of all businesses in the country. Despite the...
by The Marketing Club | Mar 15, 2023 | Local Business Marketing, Myths of marketing
Marketing – a term that incites a spectrum of emotions among small business owners. Excitement, confusion, perhaps even a dash of dread. The world of marketing is brimming with advice, theories, and strategies. But not all of it is accurate. So, let’s put...
by The Marketing Club | Sep 21, 2022 | Local Business Marketing
Telling Stories in your business marketing will open up conversations and show new clients you really ‘get them’. Walt Stack was a working guy in San Francisco who loved to run. His Wikipedia profile says they think he ran 62K+ miles in his lifetime. At 80 years of...
